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Ambulance Chaser – how to infuriate a lawyer who cares

Don't call Vicki Wright an Ambulance Chaser! 

“Picture the scene .....

Beautiful sunny day.

Enjoying a relaxing game of tennis when a police car drove into the car park.

I joked with my partner that they had finally caught up with him and he expressed confidence that I would be able to protect him.

I was then asked by an onlooker what area of the law I specialise in.

I answered “personal injury and medical negligence”.

He chuckled and said, “Ahh, so you’re an ambulance chaser then”.

Fortunately, I managed to skillyfully avoid displaying the red mist that had rapidly descended and went back to the game.

But I was angry.

So what is an “Ambulance Chaser”? 

Derived from America, it was initially a term used to describe lawyers who would literally follow ambulances to hospital in an attempt to persuade the injured person that they may be able to sue.

It is a deeply unpleasant and unethical concept.

I am not for one moment suggesting that lawyers in our country literally chase ambulances. But, some companies undertake, in my view, particularly aggressive marketing campaigns.

Like thousands of other people, I regularly get cold callers asking for confirmation of the date of my “accident”.  And adverts on my Facebook feed regularly pop up explaining how much money I could received for an injured arm, leg, back etc.

Perhaps not surprisingly, some of the press in the UK have coined this phrase to suggest that all lawyers involved in personal injury claims are like this. That we actively target victims with a view to making massive profits out of somebody else’s misery.

The Government is right, the “compensation culture” is out of control. I agree.

It is fair to say that there are a number of companies who are, in my view, distastefully targeting future clients. Something does need to be done about this.

But – and this is a big “BUT” – not all solicitors are like that.

I personally despise that sort of behaviour.

When you approach us for advice as to whether or not you have a claim, we will provide you with free and practical advice. There is absolutely no pressure and it is entirely up to you as to whether you wish to ask us to help you.

And if you do, we go out of our way to ensure that you get a professional and caring yet friendly service. We pride ourselves on offering legal services purely for individuals.

You are not, and never will be a number to us.

So the message is – do not assume we are all “ambulance chasers”.

We are not – some of us really do care.

Oh and yes, despite my blood boiling for a few minutes, we won our tennis match!”


We think you will agree that Vicki Wright is very passionate about what she does.

Her client’s praise her for her efficiency and service:

“Vicki Wright … kept me informed of what was happening on a regular basis. I cannot fault her at all. I would recommend her to anyone who has an accident and from start of claim to the end it was dealt with a lot quicker than I expected. Thank you Vicki Wright for everything.”
K.G. from Southampton

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